What is web development?
Web development consists of the labor behind developing a website for the Internet or an intranet. Web developers deal with programming source code development, database optimization, and markup language using web programming techniques.
Website programming involves the back end, which is what is defined as the server-side operation of a website. In short, the back end of a website is something like the “engine” of web pages. Many things happen behind every website, which is then presented to the visitors through an interface, known as the front end.
The web developer does not usually design the graphics of web pages, nor does he deal with the content or the creation of multimedia files (such as graphic images or audiovisual content), but rather deals mainly with the assembly, structure and automation of the web pages.
In fact, a web developer must be versatile and know many subjects, such as : network protocols, web servers and their main modules, databases, computer security, programming languages, as well as a deep knowledge of the most popular markup languages on the web. To be the architect and builder of web pages, web developers work in teams to delegate these numerous tasks.
It is also very common that web developers are also web designers, or have worked in a web development company in the past. If you are considering studying this career, here are key advantages of learning web development:
- Great salary
- Many job opportunities
- Flexible work environment
- Continuous learning
What does a web developer do?
A web developer is a professional who deals with the creation, design and management of websites. In addition to websites, they also work with intranets, applications, software development and IT consulting. Web developers can work alone as freelancers or as IT consultants and developers as employees within a company or start-up.
Most web developers are primarily concerned with software work, website coding, databases and everything related to back-end operations, as well as the front end. Web developers can work both on the back end and the front end, or specialize in a single service. Those who do all the design are called full-stack developers. In any case, the main goal of a web developer is always to create efficient websites, web services, interfaces and applications online.
What is the use of web development?
Web development is at the center of the Internet as we know it. Any options available on web pages are the result of the work of web developers. Without web development, the text of this article would not have a platform to be displayed on.
5 benefits of website development in a business
The 5 benefits of website development in a business include:
- Search Engine Optimization (SEO)
- Adapted web design
- Higher sales conversion
- More security and reliable control
- Better performance
1. SEO
With custom web development, the programming will only have the codes to load the resources pertinent to your website. This means that your web pages will not contain the surplus resources that a template carries by default and that can be useless. Web development will help you avoid dragging resources that come by default in the templates of a CMS (Content Management System).
A poorly structured website can reduce data traffic and make it hard to index all your web pages in search engine databases. These two consequences lead to a deplorable SEO strategy, which will negatively affect your visibility online and therefore your conversion rate.
2. Adapted web design
Although the company may already have its values and image established, communicating them effectively to its clients is the best way to give the brand a solid identity. The choice of colors and images, the location of elements, and slogans are some of the ways to differentiate yourself from your competitors.
In addition, it will allow you to implement functionalities that are adapted to the user. Since half of individuals access web pages from mobile phones or tablets, web pages must be optimized to work on different devices.
3. Higher sales conversion
Websites that run smoother experience higher sales conversion. A professional web design company can help you transform visits into subscribers, customers and sales. The best way to do this is by offering a great user experience that conveys a clear, fluid and concise message and invites visitors to make purchases, without being too invasive.
4. More security and reliable control
When web pages are developed with custom codes, it offers greater security against attacks as it reduces vulnerabilities. Protecting the integrity of your web pages and the information of your customers is invaluable as it is testament to your legitimacy.
5. Better performance
Another great advantage of web development is its long-term performance. It doesn’t consume unnecessary resources, thus guaranteeing a perfect functioning of the website over time.
Web Development Services
At PWM, we believe that success is the delivery of a product that meets expectations. We offer many web development services, such as:
- eCommerce Website Development
- Outsourced IT Personnel Management Service
- Design and development of Drupal websites
- Design and development of WordPress websites
High performance eCommerce website development
The reason why eCommerce is currently the buzzword on the Internet is that almost all existing business owners and new entrepreneurs are setting up their own online retail stores to sell their products. That’s why we offer an advanced service for the design and development of online sales sites on the PrestaShop platform.
Outsourced IT personnel management service
Looking for an employee specialized in web development? Finding a developer with whom you are comfortable with makes bringing your idea to life a lot easier. To ensure a polished result, the web developers that you hire will work full time and exclusively for you.
Design and development of Drupal websites
From a simple showcase website to an advanced eCommerce solution with an integrated forum or membership website, we can create the ultimate solution to meet your marketing goals. If you have something specific that you would like to create, we will develop a customized solution that can include taxonomies, APIs and/or plugins designed and coded specifically for the needs of your project.
Design and development of WordPress websites
We offer a full design service and WordPress website development. All of our customized web design and development projects follow a process that executes your project in a timely manner, and within the budgets allotted. We firmly believe in the benefits of search engine optimization, so we ensure that SEO is an integral part of your project.
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